Joseph I. (“Joe”) Rosenbaum


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(646) 513-3225


New York

Areas of Focus:

Corporate Governance, Commercial Transactions, Electronic and Mobile Commerce, Intellectual Property Transactions, Israel, Latin America/Caribbean, Payment Systems
Joseph I. (“Joe”) Rosenbaum


New York University School of Law


City College of New York


City College of New York

B.S., Chemistry

Previous Experience

  • Greenburg Traurig (Shareholder, Partner)
  • Pryor Cashman Sherman & Flynn
  • Hughes Hubbard & Reed

Bars & Courts

  • New York
  • U.S. Federal Court

Professional Experience

Joe is an internationally recognized and highly valued media, entertainment, marketing and promotions, corporate-commercial transactional lawyer, known as much for his strategic advice and policy acumen, as his legal skills and judgment.  Prior to joining Rimon, Joe was a partner in the New York office of Reed Smith LLP and prior to private practice, served for 17 years as an in-house lawyer for American Express, including 4 years in Toronto as Vice President & General Counsel of Amex Canada.

Joe’s extraordinary background, the scope of his experience and understanding of traditional legal considerations enables him to stay at the forefront of today’s innovative digital and mobile technologies. Joe is equally at home working on film production and financing, streaming video and music services, co-branded credit card matters or data protection implications of loyalty rewards programs, as he is working on international gaming, online promotions, digital payment systems, complex outsourcing transactions or mobile marketing campaigns. As a trusted advisor, Joe has negotiated executive and board level agreements and is routinely sought out for counsel regarding strategic plans, revenue growth, business and product development.

Over almost four decades, Joe has worked collaboratively and successfully with clients around the world and in virtually every industry: media, sports and entertainment, including film, television, music and publishing; financial services and payment systems; advertising, promotions and celebrity endorsements; marketing, brand management and loyalty-rewards programs; online, mobile and video gaming and sports betting; travel, lifestyle and travel related services, including airlines and hotels; digital and mobile technology and telecommunications; procurement, sourcing and outsourcing; virtual and augmented reality.  His work routinely requires him to advise and work with clients on matters involving privacy, data protection, cybersecurity, compliance, crisis, fraud and risk management.

Combined with Rimon’s attorneys, Joe’s network of professionals developed through almost four decades of national and international practice is unparalleled - giving Joe the ability to get help and provide clients with the resources they need anywhere, anytime, on virtually any matter.

In addition to his legal work, Joe has served on numerous corporate, non-profit and industry association advisory boards and continues to advise commercial enterprises, associations and industry groups around the world.

Positions & Publications

Joe Rosenbaum is Chair of the Rimon Global Alliance, a non-exclusive, professional network of lawyers around the world,  who have joined with Rimon, P.C.  to streamline the ability of our alliance members to service and serve clients seamlessly and effectively around the world.  While each Alliance member is completely independent, each has committed to the values, the service quality and professionalism that are hallmarks of Rimon’s approach to client relationships.

Joe has served as outside General Counsel, member of the Board of Directors and Executive Committee member and legal liaison to many industry and bar associations, committees and academic institutions. The list includes such notable organizations as the Association of National Advertisers, the Interactive Advertising Bureau, the Advertising Research Foundation and the Association of Hispanic Advertising Agencies. Equally respected for his scholarly capabilities, Joe serves on the Advisory Board and Executive Committee of the Board of the Center for Law, Science and Innovation at the Sandra Day O’Connor College of Law in Arizona and at the Center for Technology and Media Law at New York Law School in New York City.

Joe is also a designated technology and intellectual property dispute resolution mediator for the World Intellectual Property Organization (WIPO) based in Geneva, Switzerland, although client conflicts often preclude his participation in many matters. Joe has served as a member of the National Conference of Lawyers and Scientists and as the Chair of the Award Selection Panel of the Committee on Scientific Freedom and Responsibility of the American Association for the Advancement of Science, among others. Joe is also a past Council Member of the American Bar Association’s Section of Science and Technology and prior to joining Rimon, for many years Joe chaired the global Advertising Technology & Media Law practice at Reed Smith.

Soon after entering private practice, Joe launched Legal Bytes, in print since 1996. Legal Bytes became a blog in 2009 and continues to win praise for its timely, entertaining and enlightening content, including multiple listings in the Best in Law Blogs on LexBlog Network’s “Real Lawyers Have Blogs.”

For many years, Joe served as editor of the U.S. Media and Entertainment newsletter of the International Law Office and his written work includes books (Outsourcing Agreements Line by Line), scholarly law journal (e.g., “Crowd Funding: A Funny Thing Happened on the Way to the Investment Bank”) and law review articles (e.g., “Privacy on the Internet: Whose Information Is It Anyway?”) and numerous thought leadership articles in such periodicals as Euromoney (e.g., “Strategic Alliances in the Global Marketplace”), the National Law Journal, New York Law Journal, and others.

Joe has been interviewed or appeared as a commentator in respected media, including CNBC’s Squawkbox, CNNFinancial’s Business Unusual, Advertising Age, American Banker, BNA Bloomberg, National Public Radio, The Wall Street Journal Online,, CFO Magazine and MediaPost Online and his work has been cited by law reviews, industry periodicals, and courts.

To access Joe's complete list of publications, click here

Honors & Recognition

The Legal 500 United States Edition has consistently honored Joe’s leadership and his team of Advertising Technology & Media lawyers while he was at Reed Smith, including their expertise in technology and telecoms; marketing and advertising, data protection and privacy.

Joe is consistently singled out with references noting he “is praised for ‘great work on a consistent basis’” and recommended for his "technical expertise in technology transactions in the advertising industry." Joe was also one of the lawyers singled out for his wide-ranging practice on the cutting edge and his “[group's] willingness to advise and share their knowledge with the advertising community as a whole" praising the group’s ahead-of-the-curve engagements helping clients develop appropriate procedures around online and social media, as well as representation of leading concerns in "online gaming, e-commerce, and behavioral advertising."

Joe is consistently in a select group recommended in the area of media, technology and telecoms, marketing and advertising and has been listed as a U.S. expert in the Guide to the World's Leading Technology, Media and Telecommunications Lawyers and the Honors Edition of Madison’s Who's Who Among Executives and Professionals.

Joe has also been cited numerous times as one of New York’s SuperLawyers – in the last few years as a leader in Entertainment and Sports law.

  • Rated By Super Lawyers

View a complete list of Joe's Recognition

Presentations & Speaking Engagements

Joe is a dynamic, thought-provoking speaker at conferences, seminars and client events and continues to teach continuing legal education courses for practicing lawyers. For example:

  • Augmented, Native and Interactive: The New World of Digital & Mobil Advertising.” Presenter at Lawline Live Webinar. December 8, 2017
  • "Online & Mobile Digital Interactive Advertising: Video Games, Branded Entertainment, Native Advertising and Beyond.” Presenter at Lawline Live Webinar. December 8, 2017
  • "Missing Children – Missing Opportunities: Legal Obstacles in Our DNA." Keynote speaker at APCD Conference, missing children and genetic identity. May 2017, Lisbon, Portugal.
  • “Online & Mobile Digital Interactive Advertising: Video Games, Branded Entertainment, Native Advertising & Beyond.” Lawlines CLE Seminars/Webinars, December 2015, New York, NY.
  • “Social Media, Mobile Marketing and the Law of Promotions.” ALI CLE, American Law Institute Continuing Legal Education, March 2015, New York, NY.
  • “Expanding Horizons - Growing Your Business Internationally. What to Know Before You Go.” Grupo Guyacan, Inc. and Venture Forum Puerto Rico and “The Impact of Emerging Technology on the Legal System” (El Impacto de Tecnologías Emergentes en el Sistema Jurídico) at the University of Puerto Rico Law School, September 2012.
  • “Emerging Privacy Issues & The Challenge of Globalizing Technology.” Presented at the IAPP Canada Privacy Symposium, Toronto, Ontario Canada, May 10, 2012;
  • “Advertising & Marketing in a Digital Age: I Know What You Will Do Next Summer.” AMIN Senior Management Conference, June 2011, Coeur d’Alene, Idaho.
  • “Marketing to Children in Virtual Worlds: At Play or as Prey?” Virtual Worlds Conference, April 2008, New York, NY.
  • “Trust Me. I’m a Satisfied Customer: Using Testimonials and Endorsements in Advertising in the United States & Europe,” University of Limerick, Ireland; July 2009.

To access Joe's complete list of Presentations & Speaking Engagements, click here

News, Events, & Insights

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