Joseph I. (“Joe”) Rosenbaum
Practice Groups and Client Sectors:Corporate, International, Financial Services, Intellectual Property, Sports, Entertainment, and Recreation, Technology
Areas of Focus:International Transactions, Commercial Transactions, Electronic and Mobile Commerce, Corporate Governance, Payment Systems, Israel, Latin America/Caribbean, China, Europe
Joe Rosenbaum is a New York‐based partner at Rimon, P.C. and Chair of Rimon’s Global Alliance. Rimon is an innovative and highly selective entrepreneurial firm that combines dynamic client service, teamwork, the agility of a high‐end boutique law firm and the deep multidisciplinary experience of a large global firm. Joe is also the Chair of Rimon’s Global Alliance. Joe’s clients consistently receive exceptional representation across national and international boundaries from an all‐star team of attorneys and legal professionals. Prior to private practice, Joe served for 17 years as an in‐house lawyer for American Express, including 4 years in Toronto as Vice President & General Counsel of Amex Canada. Joe is an internationally recognized, highly valued multi‐disciplinary corporate‐commercial lawyer, known for his strategic, legal, regulatory and policy guidance, as well as his legal skills and judgment. As a trusted advisor to senior executives, Joe has also negotiated executive and board level agreements and is routinely sought out by senior management and board members for advice and counsel regarding strategic plans, revenue growth, product and business development, nationally and globally.
Throughout his career, Joe has worked collaboratively and successfully with clients around the globe in virtually every industry, notably media, entertainment, advertising, marketing, financial services and payment systems and travel‐related services and a full spectrum of national and international commercial transactions. Joe is a recognized leader in the application of digital and mobile technology and Joe’s extraordinary background and experience enables him to apply traditional legal principles to today’s social media platforms, e/m‐commerce, and all forms of digital and mobile applications, taking into account data protection and financial compliance obligations across jurisdiction line and national boundaries. In addition to his commercial‐transactional practice, his work routinely requires him to advise clients on sensitive matters involving privacy, data protection, cybersecurity, compliance, crisis, fraud and risk management. With his colleagues at Rimon Law and a global network of professionals built through almost four decades of practice, Joe has the ability to get high quality, cost‐effective service and provide clients with the resources they need, anywhere and anytime.
Joe is a dynamic and thought provoking speaker at conferences and programs, as well as customized client seminars, and has authored books, written seminal legal articles, serves as editor of the U.S. Advertising, Media, Sports and Entertainment newsletter of the International Law Office and is the founder, editor and primary author of Legal Bytes, a digital blog (www.LegalBytes.com) that originally appeared in print in 1996 and which continues to win praise for its entertaining and enlightening content. Joe has co‐authored or served as contributor to numerous publications covering a wide range of topics, including privacy and data protection; cybersecurity; cloud computing; outsourcing; industrial espionage; e‐commerce and payment systems; tele‐medicine; and crowd funding in film finance. His most recent contribution is as co‐author of the Handbook on Global Social Media Law for Business Lawyers, published by the American Bar Association. His articles have appeared in the National Law Journal, New York Law Journal, Euromoney and other major publications and his work includes numerous scholarly law journal and law review articles. Joe has been interviewed or appeared as a commentator in respected media, including CNBC’s Squawkbox, CNNFinancial’s Business Unusual, Advertising Age, American Banker, BNA Bloomberg, National Public Radio, The Wall Street Journal Online, Forbes.com, CFO Magazine and MediaPost Online and his work has been cited by law reviews, industry periodicals and courts.
The Legal 500 U.S. Edition and other independent services consistently honor Joe and his team, often referred to by name and “praised for ‘great work on a consistent basis’, singled out for being on the cutting edge and his “[group's] willingness to advise and share knowledge with the advertising community as a whole." The Legal 500 has also praised the ahead‐of‐the‐curve engagements around online and social media, "on‐line gaming, e‐commerce, and behavioral advertising." Joe is regularly featured as one of New York’s SuperLawyers (again in 2017) and is consistently in a select group recommended in areas ranging from advertising, sports, entertainment and media to digital and mobile technology and e‐commerce. Joe is repeatedly listed as one of the top attorneys in the world in the biannual Guide to the World's Leading Technology, Media and Telecommunications Lawyers – again in the 2017 edition.
Joe’s career has included leading industry positions, having served as outside General Counsel, Corporate Secretary, board member and advisor to such prestigious industry associations such as the Interactive Advertising Bureau, the Association of National Advertisers, the Advertising Research Foundation and the Association of Hispanic Advertising Agencies (AHAA). Joe is currently Corporate Secretary & Outside General Counsel to DOCOMO Digital America Inc., as well as Meatball Management, LLC, which owns and operates The Meatball Shop chain of restaurants. Joe is also outside General Counsel to AMIN (Advertising and Marketing Independent Network), a membership association of independently owned advertising agencies and serves as outside General Counsel to a number of privately held companies, including Cyberman Security, LLC and Multicultural Customer Experience, LLC. Joe serves on the Advisory Board of the Center for Law, Science and Innovation at the Sandra Day O’Connor College of Law in Arizona and the Innovation Center for Law and Technology at New York Law School in New York. Joe has serve as Council Member of the Science & Technology Section of the American Bar Association and for many years served as a member of the National Conference of Lawyers and Scientists based in Washington, DC. Joe also served as a member and Chairman of the Award Selection Panel of the Committee on Scientific Freedom and Responsibility of the American Association for the Advancement of Science and continues to serve on numerous advisory boards, workshops and projects for both private‐commercial organizations, as well as NGOs.
Positions & Publications
Joe Rosenbaum is Chair of the Rimon Global Alliance, a non-exclusive, professional network of lawyers around the world, who have joined with Rimon, P.C. to streamline the ability of our alliance members to service and serve clients seamlessly and effectively around the world. While each Alliance member is completely independent, each has committed to the values, the service quality and professionalism that are hallmarks of Rimon’s approach to client relationships.
Joe has served as outside General Counsel, member of the Board of Directors and Executive Committee member and legal liaison to many industry and bar associations, committees and academic institutions. The list includes such notable organizations as the Association of National Advertisers, the Interactive Advertising Bureau, the Advertising Research Foundation and the Association of Hispanic Advertising Agencies. Equally respected for his scholarly capabilities, Joe serves on the Advisory Board and Executive Committee of the Board of the Center for Law, Science and Innovation at the Sandra Day O’Connor College of Law in Arizona and at the Center for Technology and Media Law at New York Law School in New York City.
Joe is also a designated technology and intellectual property dispute resolution mediator for the World Intellectual Property Organization (WIPO) based in Geneva, Switzerland, although client conflicts often preclude his participation in many matters. Joe has served as a member of the National Conference of Lawyers and Scientists and as the Chair of the Award Selection Panel of the Committee on Scientific Freedom and Responsibility of the American Association for the Advancement of Science, among others. Joe is also a past Council Member of the American Bar Association’s Section of Science and Technology and prior to joining Rimon, for many years Joe chaired the global Advertising Technology & Media Law practice at Reed Smith.
Soon after entering private practice, Joe launched Legal Bytes, in print since 1996. Legal Bytes became a blog in 2009 and continues to win praise for its timely, entertaining and enlightening content, including multiple listings in the Best in Law Blogs on LexBlog Network’s “Real Lawyers Have Blogs.”
For many years, Joe served as editor of the U.S. Media and Entertainment newsletter of the International Law Office and his written work includes books (Outsourcing Agreements Line by Line), scholarly law journal (e.g., “Crowd Funding: A Funny Thing Happened on the Way to the Investment Bank”) and law review articles (e.g., “Privacy on the Internet: Whose Information Is It Anyway?”) and numerous thought leadership articles in such periodicals as Euromoney (e.g., “Strategic Alliances in the Global Marketplace”), the National Law Journal, New York Law Journal, and others.
Joe has been interviewed or appeared as a commentator in respected media, including CNBC’s Squawkbox, CNNFinancial’s Business Unusual, Advertising Age, American Banker, BNA Bloomberg, National Public Radio, The Wall Street Journal Online, Forbes.com, CFO Magazine and MediaPost Online and his work has been cited by law reviews, industry periodicals, and courts.
To access Joe's complete list of publications, click here
Honors & Recognition
The Legal 500 United States Edition has consistently honored Joe’s leadership and his team of Advertising Technology & Media lawyers while he was at Reed Smith, including their expertise in technology and telecoms; marketing and advertising, data protection and privacy.
Joe is consistently singled out with references noting he “is praised for ‘great work on a consistent basis’” and recommended for his "technical expertise in technology transactions in the advertising industry." Joe was also one of the lawyers singled out for his wide-ranging practice on the cutting edge and his “[group's] willingness to advise and share their knowledge with the advertising community as a whole" praising the group’s ahead-of-the-curve engagements helping clients develop appropriate procedures around online and social media, as well as representation of leading concerns in "online gaming, e-commerce, and behavioral advertising."
Joe is consistently in a select group recommended in the area of media, technology and telecoms, marketing and advertising and has been listed as a U.S. expert in the Guide to the World's Leading Technology, Media and Telecommunications Lawyers and the Honors Edition of Madison’s Who's Who Among Executives and Professionals.
Joe is consistently cited by the New York Metro Edition of SuperLawyers and rated as a top Entertainment & Sports attorney and 2018 has been no exception (see New York Metro 2018.)
Presentations & Speaking Engagements
Joe is a dynamic, thought-provoking speaker at conferences, seminars and client events and continues to teach continuing legal education courses for practicing lawyers. For example:
- “A Perfect Storm: The Intersection of Fake News, Celebrity Endorsements & Social Media” Presenter at Lawline Live Webinar. July 25, 2018
- “Augmented, Native and Interactive: The New World of Digital & Mobil Advertising.” Presenter at Lawline Live Webinar. December 8, 2017
- "Online & Mobile Digital Interactive Advertising: Video Games, Branded Entertainment, Native Advertising and Beyond.” Presenter at Lawline Live Webinar. December 8, 2017
- "Missing Children – Missing Opportunities: Legal Obstacles in Our DNA." Keynote speaker at APCD Conference, missing children and genetic identity. May 2017, Lisbon, Portugal.
- “Online & Mobile Digital Interactive Advertising: Video Games, Branded Entertainment, Native Advertising & Beyond.” Lawlines CLE Seminars/Webinars, December 2015, New York, NY.
- “Social Media, Mobile Marketing and the Law of Promotions.” ALI CLE, American Law Institute Continuing Legal Education, March 2015, New York, NY.
- “Expanding Horizons - Growing Your Business Internationally. What to Know Before You Go.” Grupo Guyacan, Inc. and Venture Forum Puerto Rico and “The Impact of Emerging Technology on the Legal System” (El Impacto de Tecnologías Emergentes en el Sistema Jurídico) at the University of Puerto Rico Law School, September 2012.
- “Emerging Privacy Issues & The Challenge of Globalizing Technology.” Presented at the IAPP Canada Privacy Symposium, Toronto, Ontario Canada, May 10, 2012;
- “Advertising & Marketing in a Digital Age: I Know What You Will Do Next Summer.” AMIN Senior Management Conference, June 2011, Coeur d’Alene, Idaho.
- “Marketing to Children in Virtual Worlds: At Play or as Prey?” Virtual Worlds Conference, April 2008, New York, NY.
- “Trust Me. I’m a Satisfied Customer: Using Testimonials and Endorsements in Advertising in the United States & Europe,” University of Limerick, Ireland; July 2009.
To access Joe's complete list of Presentations & Speaking Engagements, click here
News, Events, & Insights
Rimon Partner Joseph Rosenbaum selected to the 2019 New York Metro Super Lawyers list
News November 07, 2019
Rimon’s Joe Rosenbaum rated Top 30 Media Practitioner by Best of the Best USA Expert Guides
News January 11, 2019
- Rimon’s Complimentary 2019 CLE Webinar Series
- Complimentary CLE Webinar: It All Ads Up: Advertising, Promotions & Celebrity Endorsements in a Digital, Mobile, Social & Augmented World - Recording
Rimon’s Joe Rosenbaum for Thomson Reuters, Practical Law: “Complying with New York Sweepstakes Law”
Insights December 07, 2018
Fake News, Troubled Celebrity Endorsements & Social Media
Insights August 01, 2018