Rimon

Entries tagged “online promotions”

FTC Warns Celebrities Over Social Media Endorsements

insights FTC Warns Celebrities Over Social Media Endorsements Joseph I. (“Joe”) Rosenbaum · June 8, 2017

The Federal Trade Commission (FTC) has been trying for years to make so-called “influencers” clearly disclose when they are being paid for, or otherwise benefit financially from, promoting a product over social media so audiences are aware of the incentive involved in that promotion. In a news release, the FTC said it sent more than…

Continue Reading…