Entries tagged “Amazon”
Insight July 08, 2011
Earlier this year in March, Amazon launched the Amazon Appstore, which was then a new avenue for buying Android apps. Almost immediately after the launch, Apple proceeded to file a trademark infringement suit against Amazon over the usage of the “Appstore” phrase. The case is contingent upon whether “app store” can be deemed a generic term that simply describes any app marketplace, as opposed to one of Apple’s trademarks – a unique, company-specific element that identifies the company’s brand and distinguishes its products and services from that of other companies.