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Entries tagged “Brand”

Geek in Trouble — Best Buy Believes Geeks will Get it in Trademark Infringement Dispute with Newegg

Insight June 24, 2011

Being that my brand is BrandGeek®, when I saw the Wall Street Journal headline, “Now That Everyone Wants to Be a Geek, Lawyers Have Been Called,” I thought trouble surely was headed my way.  Thankfully, I’m not pedaling electronics, nor religion via VW Beetle, so it appears I’m safe.  For now.  Imagine the panic when I first saw the headline in an e-mail from my friend Julie Markham at Greenlighted.  I could only imagine tomorrow’s headline, “Trademark Attorney Tried for Infringement,” but I knew I’d done my due diligence, so it had to be something else.

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Double Ug! UGG 2010 Counterfeit Results

Insight February 16, 2011

Deckers recently made its largest ever seizure of counterfeit UGGS: 244,648 pairs were seized from Putian City, Fujan Province, China on December 23, 2010. 

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Hey John! Watch Out For That Crowded Field

Insight February 16, 2011

When selecting brand names, it is important to think long term.  The more unique your brand, the greater protection it will be given by the courts and the PTO and the greater its value in transactional negotiations.

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