Entries tagged “Green”
Insight February 16, 2011
When engaging in national advertising (including via websites), green claims must make clear to which aspect of a product line or business they apply. Claims must be substantiated by evidence, which companies should be prepared to provide in the event that it is sought by consumers or competitors. Failure to substantiate one’s green claims may result in a NAD or FTC proceeding, or worse yet, false advertising litigation.