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Entries tagged “Marketing”

Rimon Partner John Isaza Discusses Big Data and Marketing Challenges in ANA Magazine Cover Story

Insight John Isaza John Isaza · July 14, 2014
Orange County partner John Isaza was featured in a story in the Association of National Advertisers (ANA) Magazine for its cover story on the challenges facing marketers and marketing organizations in the proper use of Big Data. Mr. Isaza notes: “They key to defend breaches in litigation is to have systematically applied and realistic data

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FTC Releases Privacy Report

Insight February 11, 2011

The Federal Trade Commission issued a preliminary report that proposes a framework to balance the privacy interests of consumers wtih innovation that relies on consumer information to develop new products and services. 

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Watch out greenwashers; here comes the FTC

Insight August 23, 2010

The Federal Trade Commission ("FTC") was created in 1914 to regulate unfair trade practices. It issued its first set of Guides for the Use of Environmental Marketing Claims (commonly known as the Green Guides) under in 1992, which it then updated in 1996 and 1998. The Green Guides are meant to provide guidance to marketers so they can avoid making unfair and/or deceptive environmental advertising claims. Imagine that! Technically, the Green Guides informally interpret Section 5 of the FTC Act (15 U.S.C. §§ 41-58) ("The Act"), which governs unfair and/or deceptive advertising claims, including claims about environmental benefits and practices. Essentially, the Guides are a play book for how to stay out of trouble with the FTC.

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