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Entries tagged “FTC”

Fake News, Troubled Celebrity Endorsements & Social Media

Insight Joseph I. (“Joe”) Rosenbaum Joseph I. (“Joe”) Rosenbaum · August 01, 2018
On Tuesday, July 24, 2018, I had the privilege of presenting a live, interactive, video-conference program and course entitled “A Perfect Storm: The Intersection of Fake News, Celebrity Endorsements & Social Media,” sponsored by Lawline. The course was broadcast live and also recorded at Lawline’s Studio in lower Manhattan

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FTC Warns Celebrities Over Social Media Endorsements

Insight Joseph I. (“Joe”) Rosenbaum Joseph I. (“Joe”) Rosenbaum · June 08, 2017
The Federal Trade Commission (FTC) has been trying for years to make so-called "influencers" clearly disclose when they are being paid for, or otherwise benefit financially from, promoting a product over social media so audiences are aware of the incentive involved in that promotion. In a news release, the FTC said it sent more than 90 letters to

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Reebok Pays $25 Million For Deception

Insight November 29, 2011

On September 29, 2011, the Federal Trade Commission (FTC) issued an Order for Reebok International (RBK) to pay $25 million in refunds to consumers of its EasyTone and RunTone shoes (Reebok Toning Shoes),  and permanently enjoined Reebok  from making claims that such products are effective in strengthening muscles or that wearing such products will result in quantified percentage or amount of muscle toning or strengthening. Since the Internet has spawned a deluge of new marketing channels, Internet attorneys, marketers and advisors need to become sensitive to laws relating to deceptive advertising.

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Microsoft Buys Skype, Obtains FTC Approval

Insight June 30, 2011

Microsoft made the headlines on May 10, 2011, when it acquired videoconferencing giant Skype for a reported $ 8.5 billion.  Following the antitrust procedure of the Hart-Scott-Rodino Act, the companies filed a pre-acquisition notification to the various government bodies, required before the deal can be finalized. 

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NAD Knocks HARMONY No-VOC Claims

Insight February 16, 2011

When engaging in national advertising (including via websites), green claims must make clear to which aspect of a product line or business they apply.  Claims must be substantiated by evidence, which companies should be prepared to provide in the event that it is sought by consumers or competitors.   Failure to substantiate one’s green claims may result in a NAD or FTC proceeding, or worse yet, false advertising litigation.

 

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The Federal Government Moves Toward Increasing Privacy Online

Insight February 11, 2011

The tides of online privacy are changing quickly.  Businesses may be collecting more information than they need and sometimes sharing it without the informed consent of consumers.  The federal government intends to curb this by modifying current protection for consumers, offering more precise guidelines for businesses, and creating greater transparency in consumer-business relations.

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FTC Releases Privacy Report

Insight February 11, 2011

The Federal Trade Commission issued a preliminary report that proposes a framework to balance the privacy interests of consumers wtih innovation that relies on consumer information to develop new products and services. 

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BBB Offers Mechanism to Prevent Deceptive Ads

Insight Yaacov P. Silberman Yaacov P. Silberman · December 17, 2010

As we await the release of the FTC Green Guides, advertisers also should be aware of the BBB’S National Advertising Division (“NAD”) as a potential means for dispute resolution for false advertising claims.

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Watch out greenwashers; here comes the FTC

Insight August 23, 2010

The Federal Trade Commission ("FTC") was created in 1914 to regulate unfair trade practices. It issued its first set of Guides for the Use of Environmental Marketing Claims (commonly known as the Green Guides) under in 1992, which it then updated in 1996 and 1998. The Green Guides are meant to provide guidance to marketers so they can avoid making unfair and/or deceptive environmental advertising claims. Imagine that! Technically, the Green Guides informally interpret Section 5 of the FTC Act (15 U.S.C. §§ 41-58) ("The Act"), which governs unfair and/or deceptive advertising claims, including claims about environmental benefits and practices. Essentially, the Guides are a play book for how to stay out of trouble with the FTC.

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