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Entries tagged “Guides Concerning The Use Of Endorsements And Testimonials In Advertising”

FTC Warns Celebrities Over Social Media Endorsements

Insight Joseph I. (“Joe”) Rosenbaum Joseph I. (“Joe”) Rosenbaum · June 08, 2017
The Federal Trade Commission (FTC) has been trying for years to make so-called "influencers" clearly disclose when they are being paid for, or otherwise benefit financially from, promoting a product over social media so audiences are aware of the incentive involved in that promotion. In a news release, the FTC said it sent more than 90 letters to

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