Save as PDF RSS Feed Subscribe

Entries tagged “Guides Concerning The Use Of Endorsements And Testimonials In Advertising”

FTC Warns Celebrities Over Social Media Endorsements

Insight Joseph I. (“Joe”) Rosenbaum Joseph I. (“Joe”) Rosenbaum · June 08, 2017
The Federal Trade Commission (FTC) has been trying for years to make so-called "influencers" clearly disclose when they are being paid for, or otherwise benefit financially from, promoting a product over social media so audiences are aware of the incentive involved in that promotion. In a news release, the FTC said it sent more than 90 letters to

Continue Reading…