Save as PDF RSS Feed Subscribe

Rimon Partner John Isaza Discusses Big Data and Marketing Challenges in ANA Magazine Cover Story

Insight John Isaza John Isaza · July 14, 2014

Orange County partner John Isaza was featured in a story in the Association of National Advertisers (ANA) Magazine for its cover story on the challenges facing marketers and marketing organizations in the proper use of Big Data.

Mr. Isaza notes:

“They key to defend breaches in litigation is to have systematically applied and realistic data protection policies, procedures and guidelines that all users follow, coupled with technology, of course. Policies and procedures must be audited routinely and revised accordingly based on audit results. Finally, insurance is critical to further protect the organization from this very real risk.”

You can see the full story here:

http://www.ana-thoughtleadership.net/ana-thoughtleadership/2014_issue_07/?pm=1#pg6