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Legal Guide for Direct Brands

Insight Dror Futter Dror Futter · November 22, 2019

As part of its Direct Brand Summit, IAB (The Interactive Advertising Bureau)  has issued its “Legal Guide for Direct Brands.” Rimon partner Dror Futter contributed a chapter discussing founder agreements, hiring employees and fundraising.

See the full article here.


Dror Futter provides legal and business counsel to venture investors, startups, and growth stage technology companies. His fifteen years’ experience as in-house counsel includes positions with Vidyo, Inc., a venture-backed videoconferencing company, and New Venture Partners, a venture fund focused on corporate spinouts. Prior to that, Mr. Futter was Counsel to the CIO of Lucent Technologies. Read more.