Complimentary CLE Webinar: It All Ads Up: Advertising, Promotions & Celebrity Endorsements in a Digital, Mobile, Social & Augmented World - Recording
(1 CLE Credit)
Every company around the world advertises, markets and promotes its business. While legal and regulatory compliance is always best served by lawyers with experience and expertise in this area, understanding basic principles and recognizing key issues are valuable skills for every counselor and business person. No longer limited to print, radio and television, advertising, marketing and promotion have gone digital and mobile. No longer a one-way monologue, marketing today is inevitably a social media conversation, ever increasingly mobile, always borderless and consistently at a speed and scale unthinkable only a few years ago. This session will review the basic legal principles applicable to the regulation of advertising and promotions and provide an overview of some of the major considerations every lawyer and business person should know.
Presenter: Joseph I. (“Joe”) Rosenbaum, Corporate Partner
Joe Rosenbaum is a New York‐based partner at Rimon, P.C. and Chair of Rimon’s Global Alliance and Joe’s clients consistently receive exceptional representation across national and international boundaries. Prior to private practice, Joe served for 17 years as an in‐house lawyer for American Express, including 4 years in Toronto as Vice President & General Counsel of Amex Canada. Joe is an internationally recognized, highly valued multi‐disciplinary corporate‐commercial lawyer, known for his strategic, legal, regulatory and policy guidance, as well as his legal skills and judgment. His experience in advertising, marketing and promotions spans decades. He conducts in-house customized seminars for clients, has taught numerous CLE courses on these topics and recently served as contributor and contributing editor to an article on “Sweepstakes in New York” published by Practical Law (Thomson Reuters) just last month. He has served as outside General Counsel to the Interactive Advertising Bureau, the Association of Hispanic-American Advertisers, the Advertising Research Foundation and has worked with clients on local, national and multi-national/cross border promotions, public relations and marketing campaigns. Read more.
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CLE credits: These programs are approved by the CA State Bar for 1 hour of CLE credit for each course. Certification is pending in NY, but NY bar members are also eligible for 1 CLE credit per course through NY's Approved Jurisdiction Policy. Most other states also recognize CA accredited courses. If you would like credit in any other state, please check your local state bar's regulations.
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